WEB PRESENCE TRIFECTA
There are THREE main variables to increase the value of your web presence.
Virtual Real Estate
Just like a physical brick and mortar address, you need to have an online address. On the internet your Domain name is the address own and the property you build on it. For pre-existing internet properties/domain names, we evaluate their value and make assessments, afterwards we create a strategy to increase their value. A quick way to get a basic appraisal of your internet property is to review your Alexa Score (Something like the Internet Appraisal District). To get a more detailed estimation of your internet value you will need tools provided by the BIG 3 (Google, Yahoo, and Bing).
Public Awareness
After establishing your Virtual Real Estate, the public needs to know that you exist. With a brick and mortar office you would use print media such as business cards, flyers, newspapers, phone books, etc. With an online office you will use Social Media, Internet Directories, Other Web Sites, Internet Video and Audio distribution channels, Online Advertisements similar to a flyer.
Client retention
Once you have a client, your focus is to keep/retain the client. There is much energy and effort that goes into gaining a client, but it is statistically proven that it takes less energy and effort to retain a client rather than gain a new one. Preserve communication with your client via Email and Text Message Newsletters, Social Media, Internet Directories, Other Web Sites, Internet Video and Audio distribution channels, Online Advertisements similar to a flyer. Keep your content fresh and produce a reason for your clients to stay remain a client.